P1 – B

The Walt Disney Hierarchy

The Walt Disney company operates in five major categorised areas which include, Media Networks, Parks and resorts, studio entertainment, Consumer Products and Interactive.

Disney is known to it competitors as a scalable dream factory, this is because the factors within the operating model can constantly keep making them money with every new character or film they come up with.

Media Networks

Disney’s Media Networks include a huge array of broadcasting, cable, radio, publishing and digital businesses across two major divisions the Disney/ABC Television Group and ESPN Inc. this means they own the channels ABC, Freeform, ESPN and Disney Channel.

Parks and resorts

They currently have 11 Theme Parks around the world, including 47 resorts in North America, Europe and Asia, with another currently under construction in Shanghai. They also have Disney Cruise Liners, a Disney Vacation Club with 13 properties and more than 200,000 member families.

Studio Entertainment

For over 90 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. They split their entertainment sector into 4 parts, Live Action, Feature Animation, Pixar and Lucasfilm, different movies and characters will come from each sector which will go on to make them money through selling products with the characters on. Disney look at characters and stories as though they are brands and will try to constantly create brands to ensure they keep up their income.

Consumer Products

Consumer Products from Disney are created in the masses, with more than 350 stores worldwide, they are always providing consumers with high-quality products. Many of the toys, books and merchandise created come from the range of films Disney have create dover the years, some in collaboration with other studios such as, Marvel, Lucasfilm, Pixar animation and many more.

Disney focus on creating characters which will be legendary and be instant classics, this ensures that even years after their release, products of the characters from those movies will still be getting sold, such as Beauty and the Beast, Toy Story, Cinderella, etc. In 2016, they have introduced ‘Disney Life’ which is way you can get all Disney entertainment materials in one place for £10 a month, this has proven popular as people are using phone and tablets everyday, as well as for entertaining children, this has allowed Disney to invade another platform.

Interactive
Disney products and interactive media; DCPI is the business segment of The Walt Disney Company that brings the stories and characters to life through innovative and engaging physical products and digital experiences. This is done across more than 100 categories, from toys and t-shirts, to apps, books and console games.